In the Media
When your home makes the news, buyers pay attention.
Portals reach people who are already searching. Press reaches everyone else. We build campaigns with a story worth telling — and the media keeps telling it.
Our Approach
Earned media is part of the strategy
Every campaign we design starts with a question: what's the story here? Sometimes it's an AFL legend fronting the film. Sometimes it's fifty years of family history in a Richmond home. When the story lands, the coverage that follows reaches buyers no portal listing ever will — and that competition shows up in the result.
- Campaign films built to be talked about
- Story angles pitched to property media
- Coverage that reaches beyond the portals
Press Coverage
Campaigns that made headlines
realestate.com.au
How AFL great Wayne Carey helped sell North Melbourne pad after almost 150 days
This North Melbourne apartment had been sitting on the market for almost 150 days. It didn't need another price adjustment — it needed a story. Fronting the campaign with an AFL great looking down over his old stomping ground gave buyers, and the press, a reason to look again. Sold.
Read the story →
realestate.com.au
AFL champ Wayne Carey tackles real estate gig for old rival
When Wayne Carey fronts your campaign video, people write about it. That's earned media — coverage money can't buy, reaching buyers who were never scrolling the portals in the first place.
Read the story →
realestate.com.au
Park Orchards, Toorak: Former Essendon coach Kevin Sheedy helps mates market their houses
Kevin Sheedy joined us to front campaigns in Park Orchards and Toorak. The right storyteller puts an elite home in front of the whole city — not just the people already searching in that suburb.
Read the story →
realestate.com.au
Richmond: House similar to a Wog Boy setpiece will get you saying 'opa!'
Fifty years of one family's Euro-Aussie story, kept beautifully intact — so we made the story the campaign. National coverage followed, and with it buyers who would never have found this home through a search filter.
Read the story →realestate.com.au
A grand mansion in Melbourne's north east designed as a mini museum
Our mini-museum mansion listing, featured by realestate.com.au to its national social audience. When the property is extraordinary, we make sure the whole country hears about it.
Read the story →On Film
The campaigns behind the coverage
Want a campaign worth writing about? Start with The Brief — or if you're writing a story, we're happy to help.