Privacy Policy

Last Updated: 27 October 2026 Entity: LAF Projects Pty Ltd (ACN 692 754 288) t/as Fornieri & Azar

1. Introduction

LAF Projects Pty Ltd (ACN 692 754 288) trading as Fornieri & Azar is a real estate agency based in Malvern East, Victoria. We provide residential property sales, buyer’s agency (acting for buyers) and property advice, including written sell-or-hold plans. We operate under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as Victorian state regulations.

2. Types of Personal Information Collected

We only collect information that is reasonably necessary for our specific functions. We distinguish between routine enquiry data and sensitive transaction data:

• Routine Interaction Data: Name, email address, phone number, and residential address (collected for security at inspections and general enquiries).
• Transaction & Identity Data: Date of Birth (DOB), government-issued identification (e.g., Driver’s Licence), and financial history. Note: This is only collected when you make a purchase offer, sign a contract, enter a service agreement (such as a sales authority or buyer’s agency agreement), or where the law requires us to verify your identity.
• Property Preferences: Details of your interests, behaviour, and history of interactions with our listings.
• Property Details & Photos: If you request a free sell-or-hold plan, details about your home (such as its type, rooms, condition and any known issues) and any photos you choose to upload.
• Digital Data: IP addresses, device identifiers, and website navigation data via cookies.

3. How Information is Collected

We primarily collect information directly from you in-person, via our website, or through digital portals (e.g., Realestate.com.au).

• In-Person: When you attend an "Open for Inspection," we collect your name and contact details for security. We may verify your identity against a photo ID, but we do not record sensitive ID numbers unless you proceed with an offer or agreement.
• Third Parties: We may receive data from real estate portals, for example when you send an enquiry through them.

4. Use of Your Information

We use your information to:

• Maintain Security: Ensuring the safety of properties, occupants, and staff during inspections.
• Providing Our Services: Preparing appraisals and sell-or-hold plans, running sale campaigns, and searching for and negotiating on properties for buyers we represent.
• Reporting: Informing vendors of interest levels in their property.
• Marketing: Informing you of properties or services that match your preferences. You may opt-out at any time.
• Advertising & Measurement: Our website uses Google Analytics, Microsoft Clarity and the Meta Pixel. These record which pages you visit and whether you submit an enquiry, so we can measure our advertising and show our ads on Facebook and Instagram to people who have visited our website. We do not send the contents of your enquiry to Meta. You can control this through your browser's cookie settings and your Facebook and Instagram ad preferences.
• AI Answers: Questions you type into the ask box or chat on our website are sent to OpenAI to generate an answer from our published guides. Please do not include personal details. We use these questions only to answer you and to improve our guides, not to make decisions about you.
• AI Fix List: If you request a plan, your photos and your answers about the home's condition are sent to OpenAI to suggest jobs worth doing before you sell. Your name, contact details, address and notes are not sent. Photos can show whatever is in the room, so please keep people and paperwork out of shot. The list is a suggestion only; your written plan is prepared by our agent.
• Automated Assistance: We use CRM software to help categorise enquiries. While these tools assist in prioritising communications, all final decisions regarding your applications or transactions involve human oversight.

5. Data Retention & Destruction

We keep personal information only as long as we need it:

• Transaction Records: Records relating to completed sales, purchases and service agreements are retained for 7 years to comply with tax and professional indemnity requirements.
• Sales Inspection Data: Information collected at sales inspections is retained to assist with your ongoing property search and strictly for marketing purposes until you opt-out. You may unsubscribe at any time.
• Plan Requests & Photos: Your plan request, photos and the written plan we send you are kept in private, access-controlled storage in Sydney while we help you with your property. We delete them when you ask, or when we no longer need them. Photos sent from your phone for a request you don't finish are deleted within a day.
• Unsolicited Information: Any personal information received that we did not request and do not need will be destroyed immediately.

6. Disclosure & Overseas Transfer

We do not sell your personal information. We disclose it only to:

• Sellers, buyers and their legal representatives (only as necessary for the transaction).
• Authorities (such as Victoria Police or insurers) in the event of an incident.
• Service Providers: We use digital tools where data may be stored in the United States, Singapore, or Ireland, including OpenAI (United States) for the AI features described above. We ensure these providers maintain security standards equivalent to the APPs.

7. Security & Protection

We take reasonable steps to protect your data from misuse, loss, or unauthorised access. This includes:

• Encrypted cloud storage and password-protected databases.
• Strict "Condition of Entry" protocols at open homes.
• Regular staff training on Victorian privacy compliance.

8. Access, Correction, and Deletion

You have the right to request access to your data, correction of errors, or the deletion (erasure) of your information where it is no longer required for a legal purpose.

Contact our Privacy Officer:

• Use the contact form for privacy enquiries.
• Phone: 0423 633 740

If we cannot resolve your complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.