Positioning & Pricing
Getting the fundamentals right before launch — because no campaign can fix a mispositioned project.
- Market & buyer research
- Pricing strategy & revenue modelling
- Floorplan & product mix advisory
Projects
Development sales, handled end to end
From initial floorplan advisory to final sell-through — project marketing for developments of all scales across East and South East Melbourne.
Campaign & Launch
A launch strategy built for your project, from display suite to digital campaign.
- Brand & campaign development
- Launch coordination
- Targeted digital marketing & buyer database
Sales & Sell-Through
Experienced negotiators on the ground, backed by reporting that keeps you across every stage of the run.
- Dedicated sales representation
- Buyer management & contract coordination
- Settlement management through to completion
Why Fornieri & Azar
Boutique attention, from advisory to sell-through
We take on a select number of projects so every development gets senior attention — the same principles that built our residential business, applied to development sales. You deal directly with the people running your campaign, backed by 13+ years and $200M+ transacted across East and South East Melbourne.
Founder / OIEC
Luke Fornieri
Luke has established a remarkable track record, known for closing deals and fostering enduring relationships. His personalised approach serves a diverse clientele, including high-profile individuals and developers.
- Licensed Estate Agent
- Strategic Advisor
- Market Analyst
Planning a development, or partway through one that needs momentum?